Don’t spend all of your money on a piggy bank
Month: July 2008
Adamism #125
Posted by – July 12, 2008
Success is often transparent, while failure is usually obvious.
Advertising: traditional vs. digital media
Posted by – July 8, 2008
From TV Decoder: A study to be released on Wednesday finds that advertisements appearing in traditional media like television are still “much more likely” to have made a positive impression with consumers than ads running in digital media.
Now, compare that to last month’s Venture Beat article that says consumers continue to abandon traditional media for digital media.
OK, I get it — traditional media advertisements are more effective, but nobody’s viewing them. Great!