Advertising: traditional vs. digital media

Posted by – July 8, 2008

From TV Decoder: A study to be released on Wednesday finds that advertisements appearing in traditional media like television are still “much more likely” to have made a positive impression with consumers than ads running in digital media.

Now, compare that to last month’s Venture Beat article that says consumers continue to abandon traditional media for digital media.

OK, I get it — traditional media advertisements are more effective, but nobody’s viewing them.  Great!